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Imagine: How Creativity Works

Jonah Lehrer February 07, 2019

Did you know that the most creative companies have centralized bathrooms That brainstorming meetings are a terrible idea That the color blue can help you double your creative output From the best selling author of How We Decide comes a sparkling and revelatory look at the new science of creativity Shattering the myth of muses, higher powers, even creative types, JonahDid you know that the most creative companies have centralized bathrooms That brainstorming meetings are a terrible idea That the color blue can help you double your creative output From the best selling author of How We Decide comes a sparkling and revelatory look at the new science of creativity Shattering the myth of muses, higher powers, even creative types, Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few It s a variety of distinct thought processes that we can all learn to use effectively.Lehrer reveals the importance of embracing the rut, thinking like a child, daydreaming productively, and adopting an outsider s perspective travel helps He unveils the optimal mix of old and new partners in any creative collaboration and explains why criticism is essential to the process Then he zooms out to show how we can make our neighborhoods vibrant, our companies productive, and our schools effective.You ll learn about Bob Dylan s writing habits and the drug addictions of poets You ll meet a Manhattan bartender who thinks like a chemist, and an autistic surfer who invented an entirely new surfing move You ll see why Elizabethan England experienced a creative explosion, and how Pixar s office space is designed to spark the next big leap in animation.Collapsing the layers separating the neuron from the finished symphony, Imagine reveals the deep inventiveness of the human mind and its essential role in our increasingly complex world.


  • Title: Imagine: How Creativity Works
  • Author: Jonah Lehrer
  • ISBN: 9781455877218
  • Page: 347
  • Format: Audio CD
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      347 Jonah Lehrer
    • thumbnail Title: Free Download [Science Fiction Book] ↠ Imagine: How Creativity Works - by Jonah Lehrer ↠
      Posted by:Jonah Lehrer
      Published :2019-02-07T15:16:43+00:00